Many people consider Ada Bojana to be a natural reservation of national park type. This is a river isle, at the very end of Great Beach, at the spot where the river Bojana  separates from the beach. The isle is a triangle, with the Bojana River on two sides and the Adriatic Sea on the third one. This side is a sandy beach, 2 880 m long, with the capacity of 13000 people. The beach and the sea bottom are covered with fine sand.

There are parasols made of reeds and rods on the beach. Ada is the most beautiful at sunset-when the incredible dance of colors starts creating a unique picture of the sea, sand and sky. It is a haven for windsurfing, sailing, water-skiing, beach riding, and for all the adventurers and lovers.

The beaches that are pounded by the Bojana river are famous for wooden houses, from which the local people fish in a traditional way. You can taste the fish in the restaurants which are also built in an attractive environment. There are a lot of subtropical and Mediterranean vegetation, and some of the plant species are unique in Europe.